How Plant Brands Work For You
If you’re a nursery or garden center owner, buyer or manager, you’ve no doubt grappled with the value of branded plants and programs.
At Van Belle Nursery, we believe that introductions from branded plant programs, grown well, can make your life easier, your business stronger, and your customers happier and more confident.
Get the best from around the world
Top plant programs like Bloomin’ Easy®, Proven Winners® ColorChoice® and Star® Roses and Plants have networks of plant finders travelling the globe to bring you the latest and greatest plant genetics. It’s a service and value that no single nursery could manage or afford on their own, and it’s available to you as a buyer of nursery products. Better yet, you have access to each of these top programs through Van Belle Nursery
Better packaging gives consumers confidence to buy
A necessary focus of any business aiming to grow and flourish is attracting the up and coming group of young first homeowners. This generation doesn’t know a lot about plants, but they know what they like when they see it – and it’s a fact that when they see a good product in packaging that communicates relevance to their lives, they will pay for it. They’re comfortable with brands. Branded plants give them confidence they will succeed because of the research and backing behind a product stamped boldly with accountability.
This is the motivation behind our brand, Bloomin’ Easy® – we created it to make it easier for retailers to sell the selected plants, and for consumers to have success with these new and improved ornamental shrubs, regardless of their gardening knowledge.
Improved products equal happier, repeat customers
Beyond the glitz and sizzle of attractive, purchase-driving programs, it’s the high performing plants that will ultimately make the customer experience great. The top plant programs select plants that give your customer greater chances to succeed. Whether it’s re-blooming hydrangeas that don’t require intense knowledge of pruning, disease-resistant roses, or shrubs that stay compact and lush with minimal care, the latest genetics can give your customers satisfying experiences that will bring them back for more.