COLUMBUS, Ohio – July 21st 2025 – GardenChoice™ is pleased to announce that Bloomin’ Easy Plants, Inc. has joined as a full partner. GardenChoice’s mission is to bring leading edge genetics from independent breeders to the global market. It is a strategic alliance between Rick Grazzini’s GardenGenetics® LLC, global lily leader Zabo Plant Inc., perennial input producer Pioneer Gardens, Inc., and now Bloomin’ Easy Plants, Inc., the brand for young homeowners. The group made it official on July 15 at Cultivate ‘25 in Columbus, Ohio.
”We’re so excited to welcome Bloomin’ Easy Plants to our consortium,” said Ko Klaver, GardenChoice Chairman and Zabo Plant USA partner. “We’re all passionate about bringing the best genetics from independent breeders to the market, and Bloomin’ Easy strengthens our networks and broadens our ability to introduce these amazing plants.”
“Bloomin’ Easy Plants is so thankful to be welcomed as a partner with this group of entrepreneurs,” said DeVonne Friesen, Bloomin’ Easy Plants President. “Our mission to make gardening easier and more inviting for young homeowners aligns perfectly with GardenChoice’s dedication to bringing world-class breeding to market. Making it easier for homeowners who feel worried about having success with plants starts with improved genetics,” continues Friesen. “There is so much incredible work being done by independent breeders, and improvements like greater disease resistance, better flowering and new and exciting colors and forms are what the upcoming generations need to experience success with plants.”
Rick Grazzini, owner of GardenGenetics and himself a prolific plant breeder, has dedicated his life to improving ornamental and edible plants. “For anyone who knows me, they can corroborate my passion for improving plants and for supporting other breeders all over the world,” said Grazzini. “I think the GardenChoice team can do great things for breeders, growers and ultimately the people who buy these plants in garden centers. The energy fueling our mission keeps intensifying, and Bloomin’ Easy just adds to that. These are exciting times, indeed.”
Bloomin’ Easy Plants purchased the partnership stake in GardenChoice from Eason Horticultural Resources (EHR), a nationwide ornamental plant broker. EHR recently became an employee owned company and decided to sharpen their focus on their main product lines.
To learn more about GardenChoice’s plant genetics and how to access these improved plants as a grower or retailer, please visit www.garden-choice.com
For more information, email Kevin Cramer at Kevin@bloomineasyplants.com
