Bloomin’ Easy is thrilled to unveil Daisy Digs, an artificial intelligence (AI) support chatbot ready to help anytime of day or night. Daisy is a fun-loving, passionate greenthumb with a youthful twist, powered by Scapify’s Master Gardener AI technology. Daisy will provide expert guidance to consumers when it comes to plants and landscaping. Bloomin’ Easy is the first among major plant brands to implement an AI consumer support chatbot.

“Daisy Digs takes Bloomin’ Easy customer support to new heights and adds another relevant channel to our growing suite of easy-to-use care support resources,” says Consumer Marketing Manager, Madison House. “Offering an on-demand virtual support team member like Daisy adds value for brand partners and takes us further in our mission to make gardening easier and more inviting for young homeowners.”

Daisy is ready to suggest the right Bloomin’ Easy varieties for your space or troubleshoot common gardening issues like pests or soil health. Consumers can easily access Daisy’s helpful advice through the Bloomin’ Easy Care+ app dashboard and bloomineasyplants.com or bloomineasyplants.ca in Canada.

To learn more about Scapify’s ecommerce and marketing tools, including AI software development, visit scapify.com. For more on Bloomin’ Easy and Daisy Digs, contact Bloomin’ Easy Marketing Manager, Kevin Cramer at Kevin@bloomineasyplants.com or visit bloomineasyplants.com.